Pure Local Insights: Your Trusted Source for Hyper-Local News

At Pure Local Insights, we are committed to delivering timely, relevant, and impactful stories that keep communities across North America informed and connected. Our mission is to highlight the events and issues that shape everyday life in neighborhoods, providing the insights needed to understand and engage with local happenings.

Whether it’s local government decisions, school initiatives, new business developments, or public safety updates, Pure Local Insights ensures you stay connected to the stories that matter most in your community. We believe that when communities are well-informed, they are empowered to thrive—making thoughtful decisions that drive growth, adaptation, and a brighter future for all.

Our Name, Our Mission

At Pure Local Insights, our mission is to provide real-time, accurate local news that enhances community engagement and connection. We specialize in curating hyper-local stories that directly impact our readers’ lives, helping to foster deeper connections between residents and the neighborhoods they call home. By shining a light on the people, places, and events that shape local life, we aim to bridge the gap between information and community action—empowering individuals to make informed decisions and contribute to a stronger, more vibrant community.

Our Vision

At Pure Local Insights, we are redefining how communities access and engage with local news by offering a personalized, accessible, and data-driven approach. Our commitment is to provide individuals and businesses with the insights they need to stay informed, make informed decisions, and thrive in their local environments.

We envision a future where staying connected to your community is not only effortless but also a natural part of everyday life. By delivering meaningful stories and real-time updates, we aim to foster vibrant, well-informed, and engaged neighborhoods.

Together, we are building stronger, more connected communities—one story at a time.

Company Overview

Founded in 2017, Pure Local Insights Inc. was established with a clear and focused mission: to bridge the gap in hyper-local journalism by delivering stories that truly resonate with small and mid-sized communities. Since our inception, we have evolved into a trusted and respected name in local news across North America, consistently shining a light on impactful stories that larger media outlets often overlook.

Our dedicated editorial team upholds the highest standards of journalism, ensuring every report is accurate, insightful, and relevant. What began as a handful of city-specific blogs has grown into a robust platform that now serves thousands of neighborhoods.

Through our unwavering commitment to in-depth storytelling and accessible reporting, Pure Local Insights continues to empower communities with the information they need to stay connected, engaged, and ready to make informed decisions that shape their future.

Our Roots and Purpose

Since our founding in 2017, Pure Local Insights Inc. has remained dedicated to delivering hyper-local journalism to communities often underserved by mainstream media. By concentrating on the issues that matter most to residents, we’ve established a strong reputation for providing accurate, engaging, and community-focused news that strengthens local connections and keeps neighborhoods informed.

The Journey So Far

Pure Local Insights began as a modest, community-focused news initiative with a mission to fill the gap in localized reporting for smaller neighborhoods. As the need for trustworthy local news grew, so did our platform’s reach and influence. Today, we are proud to serve diverse communities across North America, ensuring that every neighborhood—no matter how big or small—has a voice and access to the news that matters most.

Key Milestones in Our Growth

  • 2018: Launched in our first city, providing in-depth coverage of local governance, community events, and neighborhood interests.
  • 2020: Expanded our reach to 10 cities, establishing Pure Local Insights as a trusted regional news source.
  • 2022: Rolled out a state-of-the-art digital platform, offering seamless access to real-time local news across both mobile and desktop devices.
  • 2024: Achieved a major milestone of 1.5 million monthly active users, delivering hyper-local coverage to over 75 cities across the U.S. and Canada.

Throughout every stage of our journey, Pure Local Insights has remained steadfast in its mission to strengthen communities through impactful and accessible journalism. As we continue to expand our reach, we are more committed than ever to shaping the future of local news—ensuring that every community, regardless of size, stays informed, engaged, and empowered.

Where We Operate

Pure Local Insights is dedicated to providing comprehensive news coverage to both bustling metropolitan hubs and smaller, close-knit communities across North America. Headquartered in Portland, OR, we leverage a robust network of correspondents and local news teams stationed in diverse regions. This approach ensures that our reporting remains timely, relevant, and truly reflective of the unique needs and voices of the communities we serve.

Our Headquarters

📍 4600 Godfrey St.
Portland, OR 97214

Our Portland headquarters serves as the central hub for our editorial, technology, and strategy teams. Here, talented professionals collaborate to produce high-quality journalism and develop innovative digital solutions that transform how local news is delivered and experienced. Our focus is on creating engaging, accessible, and impactful news that keeps communities informed and connected.

Areas We Serve

Pure Local Insights offers dedicated local news coverage to cities and communities throughout North America, with key service areas including:

  • Dallas
  • San Francisco
  • Seattle
  • Denver
  • Atlanta
  • Calgary

In addition to these bustling metropolitan regions, we are deeply committed to delivering vital news and updates to smaller towns and rural communities. Our mission is to ensure that every region—regardless of its size—has access to accurate, timely, and relevant local news.

At Pure Local Insights, we believe that informed communities are empowered communities. As we continue to expand our reach, our goal remains clear: to keep every neighborhood connected, engaged, and equipped with the information needed to thrive.

Meet Our Team

Founders

Daniel Wright (CEO) and Jessica Morgan (Editor-in-Chief) established Pure Local Insights with a clear mission: to create a news platform that amplifies the voices of local communities often overlooked by mainstream media.

  • Daniel Wright: With over 15 years of experience in digital media and innovation, Daniel leads the strategic vision of Pure Local Insights, ensuring the platform’s continued growth, adaptability, and relevance in a dynamic media landscape.

  • Jessica Morgan: A seasoned journalist with a strong passion for community-driven storytelling, Jessica guides the editorial team in producing content that authentically reflects the experiences and perspectives of the communities we serve.

Key Team Members

  • Emily Tran (Managing Editor): Oversees the editorial department, ensuring the delivery of accurate, engaging, and high-quality news across all digital and print platforms.

  • Nathan Cole (Chief Technology Officer): Leads technological innovation, developing advanced tools and features that enhance the reader experience and streamline content accessibility.

  • Sofia Delgado (Director of Community Partnerships): Builds and nurtures strong relationships with local organizations and community leaders, expanding the reach and depth of our reporting.

  • Liam Foster (Head of Data and Analytics): Utilizes data-driven insights to identify emerging local trends, optimizing content strategies for maximum engagement and impact.

At Pure Local Insights, our team is united by a shared vision: to deliver meaningful stories that empower communities. Together, we are dedicated to building a platform that celebrates the diversity, vibrancy, and unique narratives of local life—ensuring every neighborhood has a voice and every story finds its audience.